Chet Bozdog, co-head of TMT Banking at Bank of America Merrill Lynch, was recently presenting data at their Technology Innovation Summit, and he shared this slide about private companies worth more than $1 billion. It’s a good looking slide, but it is wrong. By a lot.
We changed up the format for today’s newsletter for 4 reasons.
- Wanted to see if open rates would increase
- Would engagement go up (as measured by clicks)
- Would our readers like it more
- Because we like to experiment
We asked for feedback from readers and got some great responses. My favorite was the following:
New format feels too much like ‘The Skimm‘.
This was a nice compliment. And the kind of feedback we love to get.
Halloween was always my favorite holiday. It still is, but it’s become more stressful since becoming the dad of a little girl and choosing a costume for her. My daughter’s choice for a costume changes daily from ninja turtle to princess to spiderman to batgirl.
“Ethnography is the branch of anthropology that involves trying to understand how people live their lives. Unlike traditional market researchers, who ask specific, highly practical questions, anthropological researchers visit consumers in their homes or offices to observe and listen in a nondirected way. Our goal is to see people’s behavior on their terms, not ours. While this observational method may appear inefficient, it enlightens us about the context in which customers would use a new product and the meaning that product might hold in their lives.” (source: HBR)