Consumer v Enterprise and the Serial Entrepreneur

We published a brief on overhyped and over funded startups that didn’t hit expectations earlier today. All of them are consumer focused which makes sense given that is where hype is required.

I also wonder if striking gold twice in consumer is harder than in enterprise. While enterprise has a huge relationship aspect that can carry forward into a new venture and well known documented challenges, discerning consumer preferences is hard and random. And the monetization model is much less clear.

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